It’s a bright, white winter here in Saas-Fee 04. Januar 2017
The festive season may be over, but the ski holidays are not. Despite the current dry period, visitors to Saas-Fee can still enjoy all the fun of winter sports. The slopes in one of Switzerland’s ski areas with the most reliable snow coverage are perfectly groomed and all the skiing facilities in Saas-Fee, Saas-Grund and Saas-Almagell are open, including the valley descents.
The WinterCARD campaign launched in November has not only attracted regular guests and holidaymakers to the mountain village. Thanks to the unique offer to acquire a season pass for just CHF 222, Saas-Fee is also welcoming an above-average number of day guests and first-time visitors this season.
“Many of the guests have come to the Saas Valley for the first time,” said Pascal Schär, CEO of Saastal Marketing, who is delighted with the success of the crowdfunding campaign.
The upward trend has also been noticed by bus company PostAuto. The exact figures will only be available in the middle of January, “but we estimate that we have had about 20 to 25 percent more passengers travelling between Visp and Saas-Fee,” says Valérie Gerl, media spokesperson of PostAuto. PostAuto also operated the shuttle bus that ran between the car park in Saas-Balen to Saas-Fee from 28 December to 2 January. The multistorey car park in Saas-Fee has also recorded an increase in revenue of over 20 percent according to village mayor Roger Kalbermatten.
The PostAuto team is also very pleased with its two new electric buses that transport guests from the bus station to the cableway stations of Alpin-Express and the Spielbodenbahn cableway. “On peak days, the e-buses were running until 12 noon instead of 11 a.m.,” added Gerl. Another novelty is that the guests can now also travel directly by bus from Saas-Fee to Saas-Almagell in just 15 minutes without having to change in Saas-Grund.
The cableways reported that there had been hardly any waiting times. This is impressive given that there are currently more snowboarders and skiers on the Saas Valley ski slopes than in the last 10 years. Hotel owners were also pleased with the festive season.
Longer holidays thanks to Christmas and New Year on weekend
A slight change was seen in holiday booking patterns, explained Klaus Habegger, board member of the Saas-Fee hotel association. “Because Christmas Eve fell on a Saturday, the holidays were prolonged,” says Habegger, whose hotel is booked out until 7 January. “This is good news for us – last year, everyone was back at work during the first week of January, but this year they can stay longer.” Habegger therefore expects the figures for this festive season, from 22 December to 7 January, to be slightly better than last year’s.
Schär is also optimistic about December: “Our reservation system has processed more bookings than ever this December – we’re looking at a plus of over 60 percent.”
Saastal Marketing AG, Monika Kessler, PR
+41 27 958 18 77